Career Experience

 Southern California Enterprise Territory Manager

A pivot from telecommunications to a successful career transition to the IT/Networking sector with HPE Aruba, where I assumed a leadership role in enterprise sales strategies and business development. Specializing in Aruba networks, switches, wireless appliances, SaaS/NaaS and IaaS, I effectively navigate the complexities of the IT landscape, contributing to the growth and success of the organization. My ability to adapt and excel in a new industry showcases my strategic mindset and expertise in driving sales initiatives within the dynamic IT and networking domain. Created, disseminated, and executed c-level approach methodologies and account strategies to enhance the sales penetration of solutions in enterprise key accounts throughout Southern California. 

 Partner, Chief Marketing Officer

Led voice, trunking, networking and UCaaS/SaaS solution sales and marketing initiatives, excelling for the last 3.5 years as a strategic results-driven sales leader and sales-forward CMO. Demonstrated strategic planning, execution, and consistent overachievement of sales quotas in strategic accounts, aligning seamlessly with strategic plan. Proven record of accomplishments in exceeding sales targets, delivering impactful forecasting, and managing end-to-end enterprise sales cycles. Deep understanding of public cloud architectures, SaaS, IT/Networking and engaged customers to identify and progress opportunities, delivering subject matter expertise on solutions. Qualified and progressed leads through the sales cycle to closure, ensuring a comprehensive understanding of customer needs. Developed, shared, and implemented standard methodologies and account strategies to increase sales penetration of solutions into top accounts. Spearheaded marketing department for enterprise and partner channel divisions from inception and company spokesperson.  

Owner & President

Led the strategies and positioning of Telrad as the number one enterprise cloud telephony company in Canada. Established strategic accounts for over 15 years, delivering exceptional impact by winning new business, renewing existing customers, and expanding territories. Achieved consistent success in exceeding quotas, providing accurate forecasting, and driving engagement with customers and business partners. Applied deep knowledge of cloud technologies, aligning seamlessly with the vision for expanding the marketplace as a leading comprehensive cloud telephony provider. Successfully sold against Cisco and other leading competitors to increase overall market share. 

 Realtor, Investor & Designer

From 2011 to 2022, I have thrived as a Realtor in Vancouver, leading a team specializing in collaborating with investors to strategically expand their real estate portfolios. This journey has empowered me to not only facilitate the growth of others but also cultivate and manage my own real estate investments. Over the years, I've honed a unique perspective that bridges client needs with market opportunities. 

Bolstered by the achievements of my telecommunications business and the desire to diversify my investments, I ventured into the real estate realm, becoming a realtor and flipping properties. 

Clients from my technology firm often sought my expertise in flipping properties, inspired by my successful track record, and expressed their interest in having me replicate the same success for them. 

I was engaged in flipping homes well before the concept gained popularity through television and mainstream media.